How to write AI video prompts that work

A video model can only make what your prompt makes clear. This guide shows a simple structure for prompts, gives examples you can adapt, and explains why clips glitch and how to fix them. It applies to text-to-video and image-to-video in Frenz AI, and to most video models.

A structure that works

Write the prompt in this order. Each part answers a question the model would otherwise guess at.

  1. Subject — who or what, described by what is visible: "a woman in a yellow raincoat".
  2. Action — one clear movement: "walks toward the camera, then stops".
  3. Setting — where and when: "a wet city street at night".
  4. Light and mood — "neon reflections, soft rain".
  5. Camera — "slow dolly in, eye level, shallow depth of field".

Example prompts

  • "A golden retriever runs along a beach at sunset, waves breaking behind it, low tracking shot, warm light."
  • "Close-up of hands pouring latte art into a white cup, steam rising, soft window light, static camera."
  • "A paper boat drifts down a rain gutter, slow push-in, overcast daylight, shallow depth of field."

Why clips glitch — and the fix

  • Too many actions in one clip → keep one main action per clip.
  • Hands, text and small details warp → keep them out of focus, or out of frame.
  • Faces drift between frames → use image-to-video with a clear photo and reference images.
  • Busy crowds smear → fewer subjects and a simpler background.
  • Fast camera moves tear the image → slow, single camera moves.

Work in small steps

Test a prompt at the shortest length first. When it looks right, make the longer, higher-quality version. Changing one thing at a time tells you which change helped.

Questions people ask

How long should a prompt be?

Usually one to three sentences. Longer prompts are allowed, but clarity matters more than length.

Should I describe what I don't want?

State what you do want instead. "A still lake" works better than "no waves".

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